![]() (He is now the chief executive of the geothermal company Fervo.) An electric F-150 opens up an enormous new market for EVs and signals that climate-friendly technology has reached the soybean fields and construction sites of middle America. “This may be one of the important products in decarbonization,” Tim Latimer, an energy-industry veteran, tweeted last week. Or more relevant, for our purposes: Ford sells about 900,000 F-150s every year all automakers collectively sold 250,000 new EVs total last year. labor force uses an F-Series truck in their daily job. According to the same BCG study, 8 percent of the U.S. sports league, combined or Disney’s global theme-park business. There’s lots of different electric pickup trucks, but there’s only one F-150,” Jim Farley, Ford’s chief executive, told me, which may sound immodest but actually borders on understatement: Receipts from F-Series trucks alone exceed Coca-Cola’s annual corporate revenue that of every major U.S. “There’s lots of different kinds of sodas there’s only one Coke. One in every 16 vehicles on American roads is an F-150, and it is the most used vehicle in 39 states, according to a Boston Consulting Group study commissioned by Ford. It’s a Ford F-150, the country’s best-selling vehicle in every year since Donkey Kong debuted and Ronald Reagan entered the White House. The entry-level electric model claims 563 horsepower and a respectable 230 miles of range, and it immediately sits among the least expensive electric vehicles on the market: Tesla’s Model 3, with 260 miles of range, sells for $39,490 (but does not qualify for federal subsidies).Ģ. After subsidies, the electric F-150 is only about $4,000 more than its gas-burning twin. In January, the average new car purchase in the United States crossed the $40,000 mark the Lightning is well below that bar, and inhabits the same neighborhood as Toyota’s RAV4 Hybrid, Jeep’s Gladiator pickup, and the Honda Odyssey. For years, climate-concerned transportation experts have sought to make electric vehicles cost the same or less than their internal-combustion cousins. Thirty-two grand after subsidies-an astonishing price. Because Ford vehicles still qualify for the federal EV tax credit, most Americans will pay a little less than $32,500 for this truck. Start with the price-how could you not? The Ford F-150 Lightning, the new electric version of the ur–American pickup truck, will go on sale next spring for $39,974. The last bit of news today is that Ford has opened up its ordering process for reservation holders after the pause, as production is back up to full speed.1. We asked Ford to explain why prices are increasing mid-model-year yet again, and a spokesperson told us it was "in response to current material costs, market factors, and supply chain constraints." That base price still sneaks under $100,000 for now, but who knows how long that will be the case. The Lariat trim crawls up by $1,500 to $77,869, and the top-of-the-line Platinum goes up by $1,200 to $99,969. ![]() It’s not just the Pro’s price that sees a tick-up today, though. ![]() Ford also told us that the Pro is currently sold out for retail customers and only available to order for commercial customers starting in mid-April. It’s also worth noting that ordering a Lightning wasn’t even possible during some of that time because Ford had shut down everything to sort out a battery issue, ultimately resolving itself in a recall of certain trucks. That amounts to a $4,000 increase over the previous price that only lasted a few months. The new entry point to get into an F-150 Lightning is officially $61,869, including the $1,895 destination charge. For those doing the math, that makes the Pro over $20,000 more expensive than it was at launch. The 2023 Ford F-150 Lightning’s price is increasing yet again, pushing the base price for the Pro past $60,000. It’s starting to feel like déjà vu over here. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |