![]() ![]() ![]() In order to get the most realistic snapshot of the current trends and dynamics, we have combined the data for the top 250 biggest songs on Spotify in 2021, as well as the top 250 tracks on Tik Tok. That has certainly underlined an upward progression, showing that there definitely is a rise in the use and popularity of explicit lyrics. As can be seen from the chart below, the share of explicit content has practically doubled from 18% to 35% within the period of the last five years. ![]() The next step was to look at the progression of this share within the next five year period in order to see whether there was a substantial upwards or downwards movementĮxplicit share in biggest hits of 2016-2020įor the period of the next five years, a similar dataset of Spotify’s most-streamed hits has been collected, this time comprising 550 songs (as a small number of duplicates from the previous period has been eliminated). The tracks without any vocal information haven’t been included and we have thus focused on checking what was the share of the explicit lyrical content, which was 18.23 % of the overall TOP 600. To start with, we have taken a dataset of 600 biggest tracks by the number of streams on Spotify within a period of 2010-2015. We decided to approach these questions by looking at the progression of the share of explicit content songs within the biggest hits for a particular period and compare it with the nowadays dynamic to better understand the future trajectory.Įxplicit share in biggest hits of 2010-2015 Is there an observable difference between the trend-setting capabilities of a song with explicit content as opposed to a song without it? And if so, is there a potential for establishing a clear strategy that optimizes the use of this explicit content in order to maximize the chances of becoming “viral”? One of the approaches in question is the use of explicit lyrical content within the songwriting process, which from first sight has seemed to grow in use quite significantly.Īs a result, we really wanted to check whether having explicit lyrics has any considerable effect on the overall popularity and virality of the track. The music industry has gone through substantial changes within the last decade, both in terms of our consumption habits, as well as the creation and production approaches, variations, and innovations on behalf of the artists. Research and findings led by Parth Sinha and Pavel Telica ![]()
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